About
The builder
Strategic orchestrator. AI systems architect. Builder of things that ship.
My Story
Fifteen years in e-commerce. Shopify. Affiliate marketing. Building systems that sell. That was the foundation.
I learn by doing. Always have. To me, building is the ultimate learning tool. You don't study your way to mastery. You ship your way there.
When AI tools became accessible, everything changed. Learning to build with AI feels like this:
Laying tracks while the train is already moving. You figure it out in motion or you crash.
I chose to figure it out.
Now I ship production systems that would typically require a full team. Not because I'm smarter, but because I've mastered the collaboration model.
2010
E-Commerce Foundation
Shopify, affiliate marketing, building systems that convert.
2016
Early AI Adoption
Shopify Kit, chatbots, marketing automation. Using AI before "AI" was a buzzword.
2020
Generative AI Era
Day one user of the first AI writing tools. Saw the shift before most knew it was coming.
2024
The Methodology
Developed proprietary systems for human-AI collaboration. Documented. Repeatable. Battle-tested.
NOW
AI Systems Architect
Shipping senior-level production systems as a solo builder. The methodology works.
My Approach
I don't pitch. I prove.
Every methodology I use is documented. Every system I build is testable. Every claim has receipts.
The AI thinks. I decide. The system ships.
That's not a pitch. That's a pattern.
What Drives Me
I believe AI should make humans more capable, not more dependent. The best AI systems don't replace human judgment. They amplify it.
I'm particularly interested in behavioral alignment: making sure AI systems do what we actually want, not just what we literally asked for. When an AI abandons a correct answer because a user pushed back, that's a problem worth solving.
That's the work I care about. Building AI systems that are helpful, honest, and maintain their position when they're right.